Twitter Partners with ESL and DreamHack

March 5, 2017

Twitter has announced a partnership with esports organizations ESL and DreamHack to live stream esports events and original content throughout 2017.

The partnership means that ESL One, Intel Extreme Masters, and DreamHack events will be live streamed on Twitter. The first of these will be IEM Katowice, with the Twitter stream starting on Saturday, March 4th.

The live stream will feature exclusive content created for Twitter, including a 30-minute show featuring highlights and behind-the-scenes footage. DreamHack events will also be live streamed on Twitter, beginning with DreamHack Austin, which stars April 28.

Users around the world will be able to watch the live streams on esl.twitter.com, iem.twitter.com, and dreamhack.twitter.com. The Twitter live streams will have advertising packages with television-style ad spots in addition to the original highlights.

“Esports is growing at a rapid pace and we see this collaboration as a way to tap into the engaged audience of gamers that are already using Twitter as a primary source of content,” said Twitter chief operating officer Anthony Noto. “By partnering with the leading esports companies like ESL and DreamHack, we look forward to bringing the best of esports live video and conversation together on Twitter.”

IEM Katowice’s CS:GO quarterfinals are scheduled to start this Friday, March 3 at 3:45AM PST. Yahoo Esports will be covering the event, so be sure to stay tuned to site for more content from the show floor.

Source: Yahoo! ESports

This is being discussed live on Episode 55 of Final Encounter Cast at Twitch.tv.

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